Mock ups are created for every web design. After the ideation and discovery phase (understanding the requirements and the type of design direction you are looking for), a concept is created – also known as the Mock Up. The purpose of the mock up is to demonstrate placement and location of items and content to help you visualize what your website will look like. There may be several iterations of the mock up, and development will not begin until you give the final approval of the mock ups.
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